Charity FAQs
How should I
choose the challenge?
Your choice of challenge is going to depend on who
your target market is and how many people you may
be able to recruit. If your numbers are low (under
10), you should consider an Open Event. For higher
numbers you will need to decide what your target market
will be inspired by – is it young men you want
to attract – then consider a mountain biking
event. Is it older supporters you want to offer an
experience to – then a low level trek may be
appropriate. If it is a corporate group, they are
most likely to have a mixed crowd – why not
choose a multi-activity event.
How much lead
time to organise, recruit and fundraise for an event?
Your timing will depend on your market. Most events
need planning of approximately a year to allow you
time to recruit and participants time to fund raise.
If however you have got a corporate group interested
they may have much shorter lead times.
How do I work out targets and costs?
We'll help you with these, but here's an example;
Our costs always work on a sliding scale so the more
people you take on an event, the less you pay per
person. A typical European event will cost about £500
per head, excluding flights. The non-refundable registration
amount you charge the participant is usually about
£100 - £200 but you should set this so
it covers the costs required of you by us at this
stage.
We require a deposit per capita for the land price
and the flight deposit. Most charities request a sponsorship
level of about £1200-£1400 for a weekend
event. Depending on the flight price, and adding in
the registration fee, this will give you a return
of about £700 per person. If you had 20-30 people
on the event you will raise £14000 - £21000,
net.
What about marketing the challenge and recruitment?
Having decided on your event and your pricing, and
received your supporting material from us (training
sheets, kit list, self-assessment forms, etc) you
can now plan your recruitment drive vs your budget.
This will involve producing promotional literature,
emailings, etc. As our events are shorter and the
amount the participants need to raise is less, you
can still take late registrations – time and
again, charities find that the right event will attract
participants willing to pay for our events out of
their own pockets.
How do you help support our participants?
We can help you support your participants by providing
you with full and detailed itineraries including photographs,
kit lists, information days/evenings, etc. We will
also provide a link from our website to yours to direct
people who come to our site on to yours. We will feature
your event in our Upcoming Events section. We will
display your logo on our website. We are always happy
to work directly with participants with any logistical
questions they have and questions on insurance and
flight queries.
We will also help your participants reach the fitness
level they need to achieve via training schedules
and our Self Assessment sheets.
On every event our Tall Stories on the ground organisers
will make sure that every participant is well taken
care of from start to finish and that the event runs
smoothly.
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